Summer Reading Suggestion: A Deep Dive into Saab’s American Journey

Saab’s introduction to the American market was a carefully orchestrated effort marked by rigorous dealer training, precise vehicle modifications, and thoughtful, niche-oriented marketing strategies. Ray Beaufoy’s insightful article offers a detailed look into this pivotal chapter.

The post Summer Reading Suggestion: A Deep Dive into Saab’s American Journey first appeared on SAAB Planet.

Comments

Post a Comment

Popular posts from this blog

IntSaab 2025: A High-Octane Saab Adventure in the Alps

IntSaab 2025 is set to bring Saab enthusiasts from around the world to the breathtaking Swiss Alps from August 8-10, 2025. Hosted in Melchtal, this iconic gathering will feature scenic driving tours, a parts market, a beauty contest, and exclusive Saab experiences. With the 40th anniversary of the SAAB Club Switzerland adding to the celebration, this is the ultimate event for every true Saab fan. Registration is now open—secure your spot today! The post IntSaab 2025: A High-Octane Saab Adventure in the Alps first appeared on SAAB Planet .
Read more

NEVS and the Emily GT: The Battle to Keep Saab’s Legacy Alive

NEVS may be in hibernation, but the fight to keep Saab’s engineering legacy alive continues through the Emily GT. With passionate figures like CEO Nina Selander and former development lead Frank Smit still advocating for the prototype, and recent visits from industry consultants reigniting interest, the question remains: Will the Emily GT ever hit the streets, or will it remain a symbol of unfulfilled potential? As reports emerge from insiders who have experienced the car firsthand, the world watches to see if this Saab-inspired EV can secure the backing it needs to become reality. The post NEVS and the Emily GT: The Battle to Keep Saab’s Legacy Alive first appeared on SAAB Planet .
Read more

Geely’s Zeekr Completes Acquisition and Investment in Lynk & Co, Forms Zeekr Technology Group

Image
February 14th marked a significant milestone for Geely‘s electric vehicle (EV) ambitions. Zeekr (ZK.US) and Geely Automobile (0175.HK) jointly announced the completion of Zeekr‘s acquisition and investment in Lynk & Co. Key Highlights: Strategic Implications: This strategic move consolidates Geely’s EV resources under one umbrella, creating a stronger entity to compete in the rapidly growing […]
Read more