The Saab Sketch That Said Everything Without a Single Word

In 2001, Saab chassis engineer Ekkehard Schwartz didn’t write a brief to explain the new 9-3—he simply drew a sketch of a driver with a massive grin. That image became the soul of a global campaign, and today, it's a symbol of everything Saab drivers feel behind the wheel.

The post The Saab Sketch That Said Everything Without a Single Word first appeared on SAAB Planet.

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