SAAB on Screen: Etienne Boumans Dissects 55 Years of Cinematic Product Placement

A groundbreaking academic chapter by Etienne Boumans explores Saab’s unique legacy in film, analyzing over 70 movies across 55 years to reveal how the brand’s strategic presence on screen helped shape its cult identity and influence brand awareness—even beyond its production demise.

The post SAAB on Screen: Etienne Boumans Dissects 55 Years of Cinematic Product Placement first appeared on SAAB Planet.

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